Japanese conglomerate Rakuten has pulled the plug on its U.S. online retail store, originally known as Buy.com, and will wind down its operations over the next two months, the company confirmed to TechCrunch. "We have decided to sunset the U.S. Rakuten Marketplace," a company representative said in an email to TechCrunch. Rakuten bought Buy.com for $250M back in 2010 in an attempt to expand its retail business out of its stronghold of Japan.
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