Taiwan's Appier raises $80M for AI-based marketing technology

Artificial intelligence continues to be the theme of the moment in enterprise software, and today a company out of Asia that has built a suite of AI-powered marketing and ad tools is announcing a round of funding. Appier, a Taipei-based startup that provides an artificial intelligence engine to brands and retailers to help improve customer engagement, predict purchasing and improve conversions on their sites, has picked up $80 million. This Series D includes TGVest Capital, HOPU-Arm Innovation Fund (SoftBank owns Arm), Temasek’s Pavilion Capital, Insignia Venture Partners, JAFCO Investment and UMC Capital.

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