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December 31, 2018

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By RO KHANNA from NYT https://nyti.ms/2ThZRYY

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5 Lesser-Known Tools to Analyze Your Marketing Campaigns

Data is the backbone of any marketing campaign regardless of whether it’s PPC, email or content marketing campaign. Data helps find out whether your marketing strategy is working well and reveal all weak points. Without data, you can’t stay on top of performance and determine which areas you should focus your efforts on. You know that some data is more valuable than the other It is crucial to understand which metrics to use in measuring performance that can help you supercharge your marketing strategy. Fortunately, in our digital age, there are a bunch of analysis tools available to marketers. Some of them are free with limited options; others are subscription-based with a full range of functionality. Choose the ones that provide rich data you need to manage your marketing campaigns effectively. Let’s take a look at these five marketing analysis tools. SE Ranking Improving your business without identifying your competitors can be risky. Analyzing your business competition is a cr

New best story on Hacker News: Notepad++ drops code signing for its releases

Notepad++ drops code signing for its releases 492 by pmh | 319 comments on Hacker News.

From tea fields to university in Sri Lanka

Theresa is one of the first women from her community of tea pickers in Sri Lanka to go to university. from BBC News - World https://ift.tt/3i5C5LG

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