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Consumer Trends Taking Over the Food Industry This Summer

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The State of Account Based Marketing

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Industry Insights: Guide to Closing Agency New Business Leads (Part 1)

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New best story on Hacker News: Apple is rebuilding Maps from the ground up

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New best story on Hacker News: The Matrix Calculus You Need for Deep Learning

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New best story on Hacker News: Marketing Firm Exactis Leaked a Personal Info Database with 340M Records

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New best story on Hacker News: Twitter Will Show Who Pays for Ads and How Much They Spend

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AI to help tackle fake news in Mexican election

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Floating robot Cimon sent to International Space Station

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Fake bookings hit Singapore's Ryde Technologies

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Tesco trials shopping without tills

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Legal bid to throw out US sex trafficking law

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Fortnite: A fortnight in my 40s in Battle Royale

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Apple’s Safari has dropped the ball on security

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5 Lesser-Known Tools to Analyze Your Marketing Campaigns

Data is the backbone of any marketing campaign regardless of whether it’s PPC, email or content marketing campaign. Data helps find out whether your marketing strategy is working well and reveal all weak points. Without data, you can’t stay on top of performance and determine which areas you should focus your efforts on. You know that some data is more valuable than the other It is crucial to understand which metrics to use in measuring performance that can help you supercharge your marketing strategy. Fortunately, in our digital age, there are a bunch of analysis tools available to marketers. Some of them are free with limited options; others are subscription-based with a full range of functionality. Choose the ones that provide rich data you need to manage your marketing campaigns effectively. Let’s take a look at these five marketing analysis tools. SE Ranking Improving your business without identifying your competitors can be risky. Analyzing your business competition is a cr

New best story on Hacker News: Notepad++ drops code signing for its releases

Notepad++ drops code signing for its releases 492 by pmh | 319 comments on Hacker News.

Cybersecurity in the Banking & Financial Services Industry

A major data breach hit the news in September 2016, affecting around 500 million Yahoo users . A few months later, the company revealed that a shocking one billion user accounts were hacked in a different attack that occurred in 2013. This news highlighted one thing: it took Yahoo two years – or three in the case of the 2013 attack – to tell their users that their accounts were hacked. Yahoo’s delayed disclosure isn’t an isolated incident. MySpace, for instance, also revealed in 2016 that it had suffered a data breach in 2013 . While this sort of delayed disclosure is getting more attention, these breaches could have been even more disastrous if the attacks targeted financial institutions. Just imagine hackers having access to your personally identifiable information for two to four years before knowing about it. Think about all the things they could do in that time, without you having an inkling that something’s wrong. Enter the New York Department of Financial Services Cybersecuri

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